Major content

Giant sport E-bike feature

This ‘super EDM’ feature covers the Giant sport E-bike range – including information on the Explore E+, Roam E+, and Talon E+. As well as the EDM you also have access to digital assets to support the campaign. NOTE: This major content is not available as a minor option.

Liv sport E-bike feature (Liv)

As well as the Giant version (above), a corresponding Liv sport E-bike ‘super EDM feature’ is available, including information on the Amiti E+, Rove E+, and Tempt E+. As well as the EDM you also have access to digital assets to support the campaign. NOTE: This major content is not available as a minor option.

New Liv trail E-bike models

For stores with a strong E-bike and/or female community focus, Liv is about to launch a new trail E-bike range. As well as the EDM (scheduled for week 43) you also have access to digital assets to support the campaign.

Lay-by now for Xmas

A generic promotion to let customers know you are accepting lay-bys, as a gentle reminder/incentive to kick-start Xmas shopping. This will tie into Xmas promotional activity which will be launching for GS stores soon. You will also have access to digital assets to support the campaign. NOTE: YOU CANNOT SEND THIS EDM UNTIL GA APPROVES ITS RELEASE.

CCC kit sale

Also in week 42, GA is launching a sale on CCC team replica kit that will run through October and November. This promotion is a great chance to drive sales/customers into your store. As well as the EDM option you also have access to digital assets to support the campaign.

Choose again from September

Pick one of the great major or minor options from September as your October major.

More to come…

This page will be updated as additional options become available.

Minor content

Major as minor

You can double-dip here if you like – selecting another one of the major options as your minor (it will be a reduced version of the major). This is an easy way to feature two major pieces of content in one email to get your audience excited. NOTE: you will need to wait until both pieces of content are approved to launch before your EDM can go out. In addition, not all major content options are necessarily available as minor content options.

Fathom E+ Junior

A nice little showcase on the Fathom E+ Junior, perfect for the youth or family market alike. With limited commuter and youth EDM options thus far this season, this might be a nice break from performance marketing and represent a strong appeal to families on your list. You can see the design here (scroll down past the major content).

Flow Mountain Bike – Trance X review

The reviews are starting to ‘flow’ in for the all-new Trance X Advanced 29, including this banger from Flow Mountain Bike. The article covers all the new features of the bike (and much, much more) and is likely to make MTB tech-heads very happy. So, if you have a strong MTB audience, this might be a great minor to go with a Trance X (alloy, carbon or E+) major. You can see the design here (scroll past major).

Singletracks – Liv Intrigue Advanced Pro 29

Anne-Marije Rook of Singletracks had the opportunity to ride the new Intrigue Advanced Pro 29 saying – “I found myself pushing my own comfort levels on my very first test run, opting for lines I’d usually ride around, knowing that the bike was both capable and forgiving.” So, if you have a strong female MTB audience, this might be a great minor to go with an Intrigue (alloy, carbon or E+) major.

Choose again from September

Pick one of the great major or minor options from September as your October major.

Store updates

Keep your customers up-to-date with your latest store updates, opening hours, store/club Zwift rides, or anything else for that matter.

Your own idea

This is your opportunity to inject your own unique store DNA into your EDM. You could focus on a store special, local ride, new accessory brand – or anything else for that matter! This is a great way to share localized content with your community.

Submitting your content choices

Once you have made your selection, please contact us using this link (or reply to the email you clicked off) and let us know. Remember to choose one of the major content options provided above, and then your own selection for your minor piece of content. If you would like to run with your own idea for your minor content, please provide a little more detail on what you had in mind, so we can start designing it for you.

Key dates

• TBA for this month

Note: You will be required to approve the EDM design and final campaign (provided as a test EDM) before your campaign can be sent.

Getting help

The details of the GSN EDM program are covered in detail here, with more information on selecting monthly content here.

If you need any support to help get the most out of the program, please don’t hesitate to contact us. We can schedule a call and talk through your content goals and help craft your EDM with those objectives in mind.