Major content

Gift Ideas/Xmas promotion

Giant Australia is currently rolling out a fun Xmas campaign to drive holiday sales up until Xmas. You will automatically benefit from any sales that are selected through your store for Click & Collect. In addition, you can choose to run your own promotion, using the promotional framework from the national campaign (customised to suit your own promo). You can check out the playbook that takes you through all the options, which will include EDM, social and in-store assets. You will receive a call shortly also to support you in getting ready. Finally, Giant Australia will also send more information to you about the promotion shortly.

Momentum feature

One of the most frequent content requests is around Momentum. The good news is we will have Momentum content to you in Week 50, comprising EDM, social and in-store assets to build awareness of the new brand. This might be a great feature if you have stock, and are not pushing a Xmas promotion in-store.

Maestro Flip Chip

There is now dedicated content available for the Maestro flip chip tech. This might be a nice change of pace from sales promotions, and give an MTB-leaning store something to get their customers excited about. As well an EDM option you will also have access to digital assets to support the campaign.

Lay-by now for Xmas

This promotion is still available to let customers know you are accepting lay-bys, as a gentle reminder/incentive to kick-start Xmas shopping. This ties into Xmas promotional activity (above). You also have access to digital assets and in-store assets to support the campaign.

Choose again from November

Pick one of the great major or minor options from November as your December major.

Minor content

Major as minor

You can double-dip here if you like – selecting another one of the major options as your minor (it will be a reduced version of the major). This is an easy way to feature two major pieces of content in one email to get your audience excited. NOTE: you will need to wait until both pieces of content are approved to launch before your EDM can go out. In addition, not all major content options are necessarily available as minor content options.

Store gift vouchers

As well as the Gift Ideas major, you might like to let your customers know that you have gift vouchers available in-store – to capture additional leads/walk-ins.

Liv Flip Chip options

Want to put a female-specific touch on your December EDM? The Maestro Flip Chip minor is also available in a Liv version – leading your customers to the Liv content for the tech. Available as a minor only

Choose again from December

Pick one of the great major or minor options from November as your December major.

Submitting your content choices

Once you have made your selection, please contact us using this link (or reply to the email you clicked off) and let us know. Remember to choose one 1x major content option (from those provided above), and 1x minor option. If you would like to run with your own content, please provide a little more detail on what you had in mind, and we will take to Giant Australia for costing and approval.

Key dates

• TBA for this month

Note: You will be required to approve the EDM design and final campaign (provided as a test EDM) before your campaign can be sent.

Getting help

The details of the GSN EDM program are covered in detail here, with more information on selecting monthly content here.

If you need any support to help get the most out of the program, please don’t hesitate to contact us. We can schedule a call and talk through your content goals and help craft your EDM with those objectives in mind.