Major content
Helmet crash replacement program
Giant Australia will shortly be launching a crash replacement program for helmets (across Giant and Liv). This content will be available for the EDM program, as well as social media assets, and web banners. You can read more here (Giant) and here (Liv).
Liv e-bike feature
Liv will soon be launching a female-focused promotion around Liv e-bikes – #livelectrified. You can see the assets here.
Sport category promotion
Giant and Liv will soon be launching a promotion focussing on the sports category of product. This will be music to the ears of stores who have been waiting for more material for this market. There will be EDM content, social media assets, and web banners available. NOTE – no assets will be released (and no EDMs sent) until this program is officially launched.
Recon lights, back in stock
Giant Australia has recently put out an EDM, highlighting Recon lights being back in stock. You can see the EDM here. This is ideal if you have good stocks of lights, as we are entering that time of year for light sales.
Liv Committed launch
Liv has launched its 2021 campaign – sticking to the tag line ‘Liv Committed’. You can see the national EDM here. There are also some great assets on Brandfolder and will also be available as part of the social media program. This is a great call to action for your female community, and get them excited about riding.
Cadex brand campaign
Cadex will soon be launching a slick brand promotion, focussing on the performance road segment. There will be EDM content, social media assets, and web banners available. NOTE – no assets will be released (and no EDMs sent) until this program is officially launched.
Trance innovation award
The Trance X Advanced Pro 29 trail bike recently been announced as an annual Design & Innovation Award winner, placing it in elite company. One for the MTB-focussed stores – you can check out the content here.
Maestro Flip Chip (Giant or Liv)
There is now dedicated content available for the Maestro flip chip tech. This might be a nice change of pace from sales promotions, and give an MTB-leaning store something to get their customers excited about.
Create your own major
You can now request your own major content, which will be created for you (pending approval by Giant Australia). This should be, where possible, related to the Giant Group family of brands (although certain exceptions will be granted).
Minor content
Major as minor
You can double-dip here if you like – selecting another one of the major options as your minor (it will be a reduced version of the major). This is an easy way to feature two major pieces of content in one email to get your audience excited. NOTE: you will need to wait until both pieces of content are approved to launch before your EDM can go out. In addition, not all major content options are necessarily available as minor content options.
CyclingTips Everesting record
Something a little different, the CyclingTips story behind the Giant bike used for the new Everesting world record.
Ride Unleashed (Deniaud)
Some great story-driven content that will resonate with your audience, even if you’re low on stock. You can see the story here.
Ride Unleashed (Gutierrez)
Some great story-driven content to keep your audience engaged, even if you’re low on stock. You can see the story here.
Cadex (Kristian Blummenfelt)
Cadex-branded announcement that Cadex has signed Kristian Blummenfelt. You can check out the announcement here. A great choice if you have a strong triathlon community.
Developing the Trance X E+
From Revolution Magazine – a conversation with Joost Bakker, Giant’s global category manager for e-bikes, about how he and the team brought the Trance X E+ to life.
Liv beginner biking guides
Great content for new bike riders (despite being targeted to women) that might help keep your new customers engaged while stock is hard to get. You can see the content available here.
Liv Mirage kit sale (50% off)
Flash sale on Mirage kits through Giant Australia.
Giant PXL KNT vest sale (30% off)
Flash sale on PXL KNT vests through Giant Australia.
Create your own minor
Request your own minor content, which will be created for you (pending approval by Giant Australia).
Submitting your content choices
Once you have made your selection, please submit your EDM request using this form. If you would like to run with your own content, please remember to provide a little more detail on what you had in mind, and we will take your request to Giant Australia for costing and approval.
Note: You will be required to approve the final campaign (provided as a test EDM) before your campaign can be sent.
Getting help
If you need any support to help get the most out of the program, please don’t hesitate to contact us. We can schedule a call and talk through your content goals and help craft your EDM with those objectives in mind.
