Major content
Recon lights, back in stock
Giant Australia has put out an EDM this week, highlighting Recon lights being back in stock. You can see the EDM here. This is ideal if you have good stocks of lights, as we are entering that time of year for light sales.
Liv Committed launch
This week, Liv launched its 2021 campaign – sticking to the tag line ‘Liv Committed’. You can see the national EDM here. There are also some great assets on Brandfolder and will also be available as part of the social media program. This is a great call to action for your female community, and get them excited about riding.
Ride Unleashed (Gutierrez)
Some great story-driven content to keep your audience engaged, even if you’re low on stock. You can see the story here.
Cadex (Kristian Blummenfelt)
Cadex-branded announcement that Cadex has signed Kristian Blummenfelt. You can check out the announcement here. A great choice if you have a strong triathlon community.
Trance innovation award
The Trance X Advanced Pro 29 trail bike recently been announced as an annual Design & Innovation Award winner, placing it in elite company. One for the MTB-focussed stores – you can check out the content here.
Footwear sale
Giant has just concluded a successful footwear sale, which you are also welcome to run in-store (if you have some Giant or Liv footwear to move through). You can see the national EDM here.
Maestro Flip Chip (Giant or Liv)
There is now dedicated content available for the Maestro flip chip tech. This might be a nice change of pace from sales promotions, and give an MTB-leaning store something to get their customers excited about.
Create your own major
You can now request your own major content, which will be created for you (pending approval by Giant Australia). This should be, where possible, related to the Giant Group family of brands (although certain exceptions will be granted).
Choose again from December
Pick one of the great major or minor options from December as your March major.
Minor content
Major as minor
You can double-dip here if you like – selecting another one of the major options as your minor (it will be a reduced version of the major). This is an easy way to feature two major pieces of content in one email to get your audience excited. NOTE: you will need to wait until both pieces of content are approved to launch before your EDM can go out. In addition, not all major content options are necessarily available as minor content options.
Liv beginner biking guides
Great content for new bike riders (despite being targeted to women) that might help keep your new customers engaged while stock is hard to get. You can see the content available here.
Liv Mirage kit sale (50% off)
Flash sale on Mirage kits through Giant Australia.
Giant PXL KNT vest sale (30% off)
Flash sale on PXL KNT vests through Giant Australia.
Create your own minor
Request your own minor content, which will be created for you (pending approval by Giant Australia).
Choose again from December
Pick one of the great major or minor options from December as your March major.
Submitting your content choices
Once you have made your selection, please submit your EDM request using this form. If you would like to run with your own content, please remember to provide a little more detail on what you had in mind, and we will take your request to Giant Australia for costing and approval.
Key dates
- TBA for this month
Note: You will be required to approve the EDM design and final campaign (provided as a test EDM) before your campaign can be sent.
Getting help
The details of the GSN EDM program are covered in detail here, with more information on selecting monthly content here.
If you need any support to help get the most out of the program, please don’t hesitate to contact us. We can schedule a call and talk through your content goals and help craft your EDM with those objectives in mind.
