(plus all the support you need to get the most out of it)
At the beginning of each month, you will receive a basic info pack, which includes all the details you need to participate in the program for that month.
The info pack outlines current Giant Australia promotions, as well as some suggested/topical content (product releases, news, events, etc.), to help you get started.
Then, all you need to do is choose the minor piece of content you would like to focus on for the month (either from the suggested list, or your own store activity). An EDM (electronic direct mail) campaign will then be custom designed, built and scheduled for you that will feature both a major promotional piece from Giant Australia, as well as your local content.
You retain complete control of your contact list and must approve all local EDM content before it can be sent to your customers.
The GSN Email Marketing Program is provided free of charge by Giant Australia to GS stores.
Despite all the buzz around social media, email is still the top direct channel in terms of daily use and consumer preference for both personal and marketing communications. Checked by 91% of consumers daily1 (more than any other channel), email has the most active users of any marketing channel (over 2.7 billion) and is relevant to every age group.
Email also delivers superior conversion. A recent study discovered that 4.24% of visitors from email marketing purchase something, compared to 2.49% of visitors from search engines and 0.59% from social media2. In fact, a message is 5x more likely to be seen in an email than on Facebook3. Furthermore, every $1 spent on email marketing in the US has been found to generate $44 in ROI4.
Perhaps most importantly, 61% of consumers prefer to be contacted by brands through email5.
Why does this matter to your business? Simply put, an effective email marketing program puts your message in front of existing and potential customers in the format they prefer. It is the most effective channel to convert leads into customers, whilst also enabling you to turn once-off buyers into loyal community members.
We know you’re busy. So the GSN Email Marketing Program has been designed to take up as little of your time as possible. At a minimum, all you need to do is select an option from the provided list for your minor content piece and approve the design/campaign. That’s it – only a few minutes of your time. We do all the rest.
If you want to get a little more involved, that’s fine too. You can integrate your monthly EDM with existing store activities (local promotions and events, for example), and use the additional resources and tools provided to help grow your list of subscribers. You can also review monthly performance reports and learn more about what makes your customers tick (or click).
We are here to support you as little or as much as you like. You can also learn more in the FAQs.
Did you know?
Fill out all the form fields to register your interest in the GSN Email Marketing Program. You will be contacted shortly afterwards to start setting up your own customised EDM program.
Who manages this program?
Do I have to take part every month?
What do I need to get started?
Are there any costs involved?
Your monthly EDM is provided free of charge by Giant Australia. Your only out-of-pocket expenses are your Mailchimp subscription (pricing information available here) and any incurred costs in managing and/or growing your list(s). For example, you might use an iPad kiosk to attract new subscribers, or do a monthly giveaway to encourage people to provide their details.
Why do I need to choose an item each month?
Each EDM campaign is broken down into two parts – a major and a minor content piece. The major piece is the focus of the EDM and is set by Giant Australia. It might feature a new product release, product showcase or a major promotion. The minor piece can thought of like a banner ad, a simpler piece of content that might feature a product special, job vacancy or upcoming local event. The minor piece is selected by you.
Can I feature my own content?
Absolutely! While you will receive a monthly information pack with a range of content suggestions, you are always welcome to add your own custom content to the mix for your minor piece. You might like to feature an upcoming store promotion or sale, a local event, or anything else you would like to share with your audience.
What if I need a little help?
We are here to help you every step of the way, so you can get the most out of the program without cutting into your valuable time. You can contact The Department by emailing [email protected], or by calling 1300 79 49 90.
1. ExactTarget http://exacttarget.com/blog/91-of-consumers-use-email-at-least-daily/
2. Monetate https://theamericangenius.com/business-marketing/why-you-shouldnt-underestimate-the-value-of-email-marketing/
3. Radicati http://www.radicati.com/wp/wp-content/uploads/2013/04/Email-Statistics-Report-2013-2017-Executive-Summary.pdf
4. Campaign Monitor https://www.campaignmonitor.com/resources/guides/email-marketing-new-rules/
5. Adobe https://www.statista.com/statistics/750858/us-consumers-preferences-brand-contact/