Major content

Father’s Day promotion

We’ve put together a great Father’s Day promotion that stores can access early as their September EDM. It will go out in the last week of August (or sooner), so there is enough time to reach your market ahead of Father’s Day (Sunday, 6th September). You get to choose the offer/products – and you have access to digital assets for social media. Please respond quickly if you want to choose this option so we have time to properly plan and execute your EDM/assets.

Zwift virtual crit series (Giant & Liv)

Launching at the end of August (launching Week 36), Giant, Liv, and Zwift are partnering up to launch a short series of virtual crit races, called the Crit Crusher series. This series covers all skill levels and will run for 4 weeks throughout September 2020. As well as an EDM option, you also have access to digital assets to help promote the series.

New Giant Fathom 29 models

Updates to the popular Giant Fathom range have been launched. The EDM can be sent anytime from late Week 36 onwards and features all the models in the range. This represents another hot range/price point to get people into your store. You also have access to digital assets to support the campaign.

New Giant Trance X Advanced Pro 29 models

Stores with strong MTB communities get excited – the Trance X Advanced Pro 29 is now live. As well as an EDM option you also have access to digital assets to support the campaign.

New Giant Trance X E+ Pro 29 models

For stores with a strong E-bike focus, the Trance X E+ Pro 29 is now live. As well as an EDM option you also have access to digital assets to support the campaign.

New Giant Roam models

Updates to the popular Giant Roam range are here. The EDM is ready to go and features all the models in the range. This represents another hot range/price point to get people into your store. You also have access to digital assets to support the campaign.

New Liv limited edition kits/bikes

Liv has some great new limited kits coming, with matching bikes and helmets. The designs look great and see Liv start to focus more on fashion as part of its brand DNA – which will hopefully resonate with your female audience. You will also have access to digital assets to support the campaign. NOTE: YOU CANNOT SEND THIS EDM UNTIL GA APPROVES ITS RELEASE.

New Liv Intrigue Advanced Pro 29 models

The hits keep coming from Liv, with the all-new Liv Intrigue Advanced Pro 29 now live. As well as EDM options you also have access to digital assets to support the campaign.

Choose again from August

Pick one of the great major or minor options from August as your September major.

More to come…

There are more great products being launched in September – this page will be updated as additional options become available.

Minor content

Major as minor

You can double-dip here if you like – selecting another one of the major options as your minor (it will be a reduced version of the major). This is an easy way to feature two major pieces of content in one email to get your audience excited. NOTE: you will need to wait until both pieces of content are approved to launch before your EDM can go out.

New Giant youth bike

A great new Giant youth bike range is launching towards the end of the month, which is sure to be a hit in your store. There will be more in week 39/40 on this. NOTE: YOU CANNOT SEND THIS EDM UNTIL GA APPROVES ITS RELEASE.

Giant bags

A great new range of Giant frame bags, panniers, and more are arriving soon. Be amongst the first to get your bike-packing and gravel-grinding communities engaged in these great new products.

Giant kit

New Giant race kit is due to land soon, which is great news for stores with strong road or racing communities. NOTE: YOU CANNOT SEND THIS EDM UNTIL GA APPROVES ITS RELEASE.

Giant EnergyPak Plus

A minor feature on the Giant EnergyPak Plus e-bike range extender. Great for stores with store e-bike demand/markets, and is a great minor to an e-bike major feature.

Let’s motivate one another (Liv)

Great Liv female-focused content around getting started on Zwift. Perfect for new cyclists or people who haven’t used Zwift before (and ties nicely to the Zwift crit series).

Choose again from August

Pick one of the great major or minor options from August as your September minor.

Store updates

Keep your customers up-to-date with your latest store updates, opening hours, store/club Zwift rides, or anything else for that matter.

Your own idea

This is your opportunity to inject your own unique store DNA into your EDM. You could focus on a store special, local ride, new accessory brand – or anything else for that matter! This is a great way to share localized content with your community.

Submitting your content choices

Once you have made your selection, please contact us using this link (or reply to the email you clicked off) and let us know. Remember to choose one of the major content options provided above, and then your own selection for your minor piece of content. If you would like to run with your own idea for your minor content, please provide a little more detail on what you had in mind, so we can start designing it for you.

Key dates

• TBA for this month

Note: You will be required to approve the EDM design and final campaign (provided as a test EDM) before your campaign can be sent.

Getting help

The details of the GSN EDM program are covered in detail here, with more information on selecting monthly content here.

If you need any support to help get the most out of the program, please don’t hesitate to contact us. We can schedule a call and talk through your content goals and help craft your EDM with those objectives in mind.