EDM Info Pack October 2019

Below are some ideas to help get you started on your October 2019 EDM. Remember that, moving forward, Giant Australia will be nominating the major content piece each month, with you then only needing to nominate a minor content piece (which can include your own ideas). We will organise everything else for you.
Major content

E-bike promotion

The videos are done and the website components are just being finished up, meaning the wait for the e-bike promotion is almost over. The major/feature content has been designed to drive consumers to this exciting new content – with a view to delivering leads for new e-bike sales.

Revolt E+ Pro

Freshly launched, this new bike is set to turn heads – and open up new opportunities in gravel adventures for your customers.

Minor content

E-bike promotion – store focus

While the ‘major’ content for the e-bike promotion will focus on a national campaign, the minor portion of your EDM is a perfect place for you to talk about any store-specific activities or offers you are running to help get the most out of the promotion. You might like to promote a special on e-bikes, packages or bundles, in-store demo opportunities, etc. Having a strong offer will complement the major content portion and provide a strong, coordinated offering to your customers.

Revolt E+ Pro

If you are not running a store-specific e-bike offer, perhaps consider having the Revolt E+ Pro as your minor with the e-bike promotion major? That way you can feature a newly-released bike as part of your e-bike push during the promotion.

Liv Spring ride

If you are hosting a Liv Spring ride (and haven’t sold out yet), this is a great way to push for some final registrations/buzz.

Flow promotion

GA is running a promotion with FLOW where customers can go into the draw to win some amazing, money-can’t-buy prizes, courtesy of Giant. Details will be released soon. Although this is a national promo, it might be beneficial to offer to your local MTB customers (as it will certainly be of valuable to them).

Trekky’s #10yearson bike

Later this month there will be content released celebrating Trekky’s 10th anniversary of beating cancer – and a very special bike to mark the occasion. It will make for a feel-good story in your feed as well as featuring an exclusive, one-off bike for your customers to check out (which have traditionally made for very popular content).

Your own idea

This is your opportunity to inject your own unique store DNA into your EDM. You could focus on a store special, local ride, new accessory brand – or anything else for that matter! This is a great way to share localised content with your community.

Submitting your content choices

Once you have made your selection, please contact us using this link (or reply to the email you clicked off) and let us know. Remember to choose one of the two major content options provided above, and then your own selection for your minor piece of content. If you would like to run with your own idea for your minor content, please provide a little more detail on what you had in mind, so we can start designing it for you.

Key dates

  • This will be updated shortly (explained in introductory email)

Note: You will be required to approve both the EDM design (provided as a PDF) and then the final campaign (provided as a test EDM) before your campaign can be sent.

Getting help

The details of the GSN EDM program are now covered in detail here, with more information on selecting monthly content here.

If you need any support to help get the most out of the program, please don’t hesitate to contact us. We can schedule a call and talk through your content goals and help craft your EDM with those objectives in mind.