Print instructions for promotional assets

Specifications and detailed instructions for organising the printing of GSN promotional assets.
Who is responsible for what?

For some promotions, Giant Australia will provide print assets to stores (or agents) directly. For other activations, stores may be required to organise their own printed assets. Occasionally, there may be a combined approach – where GA provide a certain number of assets, with stores to source additional assets locally if they require them. Information on who is responsible for producing print assets will always be clearly identified in the promotion playbook, which is distributed to stores ahead of the promotion commencing.

The rest of this document deals directly with the case of stores needing to organise some (or all) of their printed assets for a promotion locally.

Note – you should always use a reputable local printer, who is capable of delivering the final product exactly as specified. Any materials produced with the Giant and/or Liv logo attached to it needs to be executed to a specific level of quality – as indicated in the specification for each product. You may not deviate from these specifications (or alter the artwork provided).

If you cannot find a good local specialist printer, try a printing chain such as Kwik Kopy (for smaller printed items) or Signarama (for signage and large format).

A4 strut cards

To be sent to your preferred local printer – allowing 1-2 days lead time for production.

Print specification:

  • A4 (210mm x 297mm) final trim size (portrait)
  • Printed CMYK x 1 side
  • Applied to 5mm or thicker foam core board (white substrate, no edging is required)
  • Strut affixed to rear


A6 Liv postcards

To be sent to your preferred local printer – allowing 1-2 days lead time for production.

Print specification:

  • A6 (148mm x 105mm) final trim size (landscape)
  • Printed CMYK x 2 side on the THICKEST uncoated digital stock on-hand
  • Where possible, use stock with a recycled component


DL swing tags

To be sent to your preferred local printer – allowing 1-2 days lead time for production.

Print specification:

  • DL (99mm x 210mm) final trim size (portrait)
  • Printed CMYK x 2 side on the THICKEST uncoated digital stock on-hand
  • MUST be uncoated to allow the card to be marked easily (and permanently) with a sharpie/marker
  • Where possible, use stock with a recycled component
  • Drill 5mm hole as marked on artwork file
  • Do NOT print any die-lines or other printing marks (remove as required)


In-store posters

To be sent to your preferred local printer – allowing up to 3-4 days lead time for production.

Print specification:

  • 420mm x 570mm final trim size (portrait)
  • Printed CMYK x 1 side on thick uncoated digital stock
  • Where possible, use stock with a recycled component
  • Do not print double-sided (to avoid show-through)


Gondola header cards

To be sent to your preferred local printer – allowing up to 3-4 days lead time for production.

Print specification:

  • 1100mm x 240mm final trim size (landscape)
  • Printed CMYK x 1 side on uncoated digital stock (print x2 copies)
  • Mounted to stiff board (5mm foam core board or similar)
  • Mounted both sides (same orientation)
  • Do not print double-sided (to avoid show-through)


Staff t-shirts

To be sent to your preferred local printer – allowing up to 10-14 days lead time for production. The design of staff/store tees is always the same – a plain stock tee, with the Giant performance logo printed on the front (chest). All that should change per design is the shirt colour specification and the colour(s) of the logo print.

Print specification:

  • Shirt stock as per artwork file
  • Colours/print instructions as per artwork file
  • Size and location of print as per artwork file


It is important to make sure you use good quality shirts (as specced in the artwork), in the shirt colour specified. In addition, staff tees are to be screen printed in the highest quality possible (using a reputable printer), and not sublimated.



Window decals

Window decals will differ per promotion, so no specification is provided here. Instead, print instructions will be provided in the playbook for the specific promotion in question. Instructions on how to install any printed or provided window decals/stickers yourself can be found here.