EDM Info Pack September 2019

Below are some ideas to help get you started on your September 2019 EDM. Remember that, moving forward, Giant Australia will be nominating the major content piece each month, with you then only needing to nominate a minor content piece (which can include your own ideas). We will organise everything else for you.
Major content

Stance 29

We now have fresh, local images of the Stance 29 (with Jon Odams in full flight) and an EDM design all ready to go (you can check it out here). GA is getting right behind this model (it is sure to be a hot-seller) and wants to help you do the same.

Revolt 1

While the Stance is the main focus, the Revolt 1 is provided as a second option. Again, we have a great shoot with Jon Odams to back it up – with the design able to be viewed here.


Minor content

Stance or Revolt

You can double-dip here if you like – having the Stance as your major and the Revolt as your minor (or vice-versa). An easy way to feature both bikes to get your audience excited.

Liv Spring ride

If you are hosting a Liv Spring ride (and haven’t sold out yet), this is a great way to get a boost in registrations and awareness.

Charge Elite HV shoes

While we were shooting Jon Odams on the Revolt and Stance, we grabbed some shots of these sweet new shoes and turned it into a minor feature you can see here. A great way to drive some P&A awareness and sales.

New hardtail model

The embargo is about to lift on a new hardtail bike. We already have the minor designs ready to go – if you are looking for a more performance-level bike to feature in your minor. Available to send from tomorrow.

Your own idea

This is your opportunity to inject your own unique store DNA into your EDM. You could focus on a store special, local ride, new accessory brand – or anything else for that matter! This is a great way to share localised content with your community.


Submitting your content choices

Once you have made your selection, please contact us using this link (or reply to the email you clicked off) and let us know. Remember to choose one of the two major content options provided above, and then your own selection for your minor piece of content. If you would like to run with your own idea for your minor content, please provide a little more detail on what you had in mind, so we can start designing it for you.

Key dates

  • N/A for this month


Note: You will be required to approve both the EDM design (provided as a PDF) and then the final campaign (provided as a test EDM) before your campaign can be sent.

Getting help

The details of the GSN EDM program are now covered in detail here, with more information on selecting monthly content here.

If you need any support to help get the most out of the program, please don’t hesitate to contact us. We can schedule a call and talk through your content goals and help craft your EDM with those objectives in mind.