EDM Info Pack March 2020

Below are some ideas to help get you started on your March 2020 EDM. Giant Australia have nominated the major content piece(s) for the month (if there is more than one, you need to choose the one you want to run with). You then only need to nominate a minor content piece (which can include your own ideas) to finish off your EDM. We will organise everything else for you.
Major content

Recon lights

A generic campaign to introduce the new Recon light models, and put lights front-of-mind for consumers ahead of the end of Daylight saving (for applicable states) and the onset of winter riding. Lights are a popular accessory sale line for many stores – so this is a great time to promote the line to consumers and push through some late month sales.

Generic sale

Given the Factory Backed Sale has been postponed, this is an opportunity to promote some specials in-store and generate sales over the late March/early April period. We have a generic template ready to go, that can adapt it to your store’s needs.

Minor content

Recon lights or generic sale

You can double-dip here if you like – selecting another one of the major options as your minor. This is an easy way to feature two major pieces of content in one email to get your audience excited.

#10yearson fundraiser

A feel-good piece about Trekky being cancer-free for 10 years, and auctioning off a bike to raise funds for a great cause. This piece will link to the relevant news piece on your site.

Cycling Tips XtC review

CyclingTips recently posted a review of the 2020 XtC Advanced SL 29 XC machine, which might appeal to a mountain bike-centred audience.

Store updates

Reassure your customers during the COVID-19 pandemic, advertise your Easter hours, or anything else for that matter.

Your own idea

This is your opportunity to inject your own unique store DNA into your EDM. You could focus on a store special, local ride, new accessory brand – or anything else for that matter! This is a great way to share localized content with your community.

Submitting your content choices

Once you have made your selection, please contact us using this link (or reply to the email you clicked off) and let us know. Remember to choose one of the three major content options provided above, and then your own selection for your minor piece of content. If you would like to run with your own idea for your minor content, please provide a little more detail on what you had in mind, so we can start designing it for you.

Key dates

  • TBA for this month

Note: You will be required to approve the EDM design and final campaign (provided as a test EDM) before your campaign can be sent.

Getting help

The details of the GSN EDM program are covered in detail here, with more information on selecting monthly content here.

If you need any support to help get the most out of the program, please don’t hesitate to contact us. We can schedule a call and talk through your content goals and help craft your EDM with those objectives in mind.