EDM Info Pack June 2019

Below are some ideas to help get you started on your June 2019 EDM. All you need to do is choose 1x major and 1x minor content piece (which can include your own ideas), and we will organise everything else for you.
Major content

EOFY Sale feature

With new 2020 early release models beginning to land in store, an EOFY Sale may be a great opportunity to clear older bikes and gear. The call to action (CTA) would be to your sale bike page.


New 2020 models feature

Over 80 early release 2020 Giant and Liv models have just been launched, many of them in stock immediately. Let your customers know about your latest in-store offerings.

Minor content

Winter workshop special

Love your bike this winter with a professional grade service. Promote a servicing offer to keep your customer’s pedals (and your workshop) turning over nicely.

Liv Winter event

Join this spectacular women’s only event on June 22 – a great way to engage your women’s community.

Your own idea

This is your opportunity to inject your own unique store DNA into your EDM. You could focus on a store special, local ride, new accessory brand – or anything else for that matter! This is a great way to share localised content with your community.

Submitting your content choices

Once you have made your selection (1x major and 1x minor), please contact us using this link (or reply to the email you clicked off), informing us which major and which minor option you would like to choose. If you would like to run with your own idea, please provide a little more detail on what you had in mind, so we can start designing it for you.

Key dates

  • Store response (content selection) deadline: Friday 7/6/19
  • Designs completed: Thursday 13/6/19
  • EDM send: Friday 14/6/19 onwards

Note: You will be required to approve both the EDM design (provided as a PDF) and then the final campaign (provided as a test EDM) before your campaign can be sent.

Getting help

The details of the GSN EDM program are now covered in detail here, with more information on selecting monthly content here.

If you need any support to help get the most out of the program, please don’t hesitate to contact us. We can schedule a call and talk through your content goals and help craft your EDM with those objectives in mind.