EDM Info Pack August 2019

Below are some ideas to help get you started on your August 2019 EDM. All you need to do is choose 1x major and 1x minor content piece (which can include your own ideas), and we will organise everything else for you.
Major content

Exciting all-new launch models

Make sure your customers are the first to know about the headline models revealed at the official Giant & Liv 2020 Launch, with your EDM ready to send as soon as global embargos are lifted.

Fathers Day promotion

Show Dad some two-wheeled appreciation this Father’s Day, September 1. Featuring a dynamic range of Giant gear for inspiration, with a CTA to the product or bike page of your choice.


Minor content

Launch double header

Feature a second launch model or new piece of gear from the official Giant & Liv 2020 Launch, with your EDM ready to send as soon as global embargos are lifted.

Fathers Day promotion

Show Dad some two-wheeled appreciation this Father’s Day, September 1. Featuring a dynamic range of Giant gear for inspiration, with a CTA to the product or bike page of your choice.

Ride Life Stories: Flight Path

From broken back to unbelievably big air, Reece Wallace’s ‘Flight Path’ project in Utah on his Giant Glory is two minutes of free-riding you’ll never forget. https://www.giant-bicycles.com/au/flight-path

Your own idea

This is your opportunity to inject your own unique store DNA into your EDM. You could focus on a store special, local ride, new accessory brand – or anything else for that matter! This is a great way to share localised content with your community.


Submitting your content choices

Once you have made your selection (1x major and 1x minor), please contact us using this link (or reply to the email you clicked off), informing us which major and which minor option you would like to choose. If you would like to run with your own idea, please provide a little more detail on what you had in mind, so we can start designing it for you.

Key dates

  • Store response (content selection) deadline: Friday 9 August
  • Designs completed: Wednesday 14 August
  • EDM send: Thursday 15 August onwards


Note: You will be required to approve both the EDM design (provided as a PDF) and then the final campaign (provided as a test EDM) before your campaign can be sent.

Getting help

The details of the GSN EDM program are now covered in detail here, with more information on selecting monthly content here.

If you need any support to help get the most out of the program, please don’t hesitate to contact us. We can schedule a call and talk through your content goals and help craft your EDM with those objectives in mind.