EDM Info Pack April 2020

Below are some ideas to help get you started on your April 2020 EDM. Giant Australia have nominated the major content piece(s) for the month (if there is more than one, you need to choose the one you want to run with). You then only need to nominate a minor content piece (which can include your own ideas) to finish off your EDM. We will organise everything else for you.

Major content

10 for 20% Promotion

On Friday, Giant Australia released a new Click & Collect campaign, highlighting 10x top-selling accessories at 20% off. This campaign is designed to support you in 2x ways. Firstly, C&C sales get picked up from your store. Secondly, you can buy all these items at a discounted rate and offer the same deal to your in-store customers (GA will contact you about this separately). You can see the EDM template here (this the GA email – yours will look almost identical) as well as access digital assets for the promotion in Brandfolder. We can help you update your site to match the promotion – please get in touch if you need any support!

TCR Launch

The brand-new, 9th generation TCR has been released. We have an introductory EDM ready to go, awaiting final release approval from GA. If you go this route, we will prepare the EDM with you, and let you know the moment it can be sent (in the next 2 weeks). NOTE: YOU CANNOT SEND THIS EDM UNTIL GA APPROVES ITS RELEASE.

Mother’s Day Promotion

At the very end of April GA will be launching a Liv-branded mother’s day promotion, that will run up until Mother’s Day (10/5/20). You have the option to wait for this and launch straight after GA – or run it in early May as your May option. Either way, you will also have access to digital assets to support this.


Minor content

Major as minor

You can double-dip here if you like – selecting another one of the major options as your minor (it will be a reduced version of the major). This is an easy way to feature two major pieces of content in one email to get your audience excited. NOTE: you will need to wait until both pieces of content are approved to launch before your EDM can go out.

#10yearson fundraiser

A feel-good piece about Trekky being cancer-free for 10 years, and auctioning off a bike to raise funds for a great cause. This piece will link to the relevant news piece on your site. This fundraiser is still running (and just short of its goal), making it something your audience may want to rally around.

Fan Photo Friday

GA is posting a #fanphotofriday piece on their Instagram account each Friday – highlighting how someone is riding their Giant around Australia (they can also win merchandise). You can see the content here (you will need to scroll past the major).

Store updates

Reassure your customers during the COVID-19 pandemic with your latest store updates, advertise your ANZAC Day opening hours, promote a store/club Zwift ride, or anything else for that matter.

Your own idea

This is your opportunity to inject your own unique store DNA into your EDM. You could focus on a store special, local ride, new accessory brand – or anything else for that matter! This is a great way to share localized content with your community.


Submitting your content choices

Once you have made your selection, please contact us using this link (or reply to the email you clicked off) and let us know. Remember to choose one of the three major content options provided above, and then your own selection for your minor piece of content. If you would like to run with your own idea for your minor content, please provide a little more detail on what you had in mind, so we can start designing it for you.


Key dates

  • TBA for this month


Note: You will be required to approve the EDM design and final campaign (provided as a test EDM) before your campaign can be sent.


Getting help

The details of the GSN EDM program are covered in detail here, with more information on selecting monthly content here.

If you need any support to help get the most out of the program, please don’t hesitate to contact us. We can schedule a call and talk through your content goals and help craft your EDM with those objectives in mind.